Integrating, testing and prioritizing 3rd party video providers, especially outstream, is difficult and time consuming. No one provider fills every impression and providers focus mostly on advertiser KPIs. Publishers end up with a low filling, unsophisticated ad waterfall. Our Rocket Yield mediation tech fixes all that.
Working with many publishers, and many different types, opens up opportunities for us to combine inventory and command higher CPMs and budgets from private ad deals. It’s the benefit of scale, which many publishers are unable to achieve on their own, and it benefits everyone involved.
Don’t rely on shared, licensed video when there is an affordable option for custom video content. Videos range from simple collage videos to produced shows on location with talent, scripts, music, etc. The videos produced by SpaceMob Studio are yours to own, control and monetize however you wish.