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Overland Park, KS., May 15, 2018 – Answer Media, LLC announced today it has completed its transaction to acquire a majority stake in SpaceMob, LLC, a fast-growing video production studio focused on helping publishers and brands expand their digital video strategies. The acquisition allows the two companies to combine forces and expand the amount of engaging, interactive and premium video to the marketplace for publishers and brands. The rise in online video is apparent with 2.38 billion people expected to watch streaming or downloaded video content this year and ad spending on digital video expected to continue growing at a pace that exceeds TV advertising growth through 2020, both statistics according to eMarketer. Additional research from Digiday shows a focus in video across digital publishing with 86 percent of publishers surveyed indicating they would increase their digital video output in the year ahead. However, shifting priority to video is not without challenges as indicated by 60 percent of those respondents being less than satisfied with the quality of their company’s production of digital videos. "The demand for high quality digital video is not slowing anytime soon, so we believe this is the perfect time in our industry to align our goals with the resources and experience Answer media brings to the digital space,” said SpaceMob President Eric Keith. “We are excited to join the Answer Media family and to bring our capabilities of strong story telling and quality video production to all of their platforms.” As a division of Answer...

The co-founders of Rocket Yield sit down to discuss some of the challenges facing publishers and how the Rocket Yield technology focuses on helping publishers....

There has been some good investigative reporting recently within the digital media industry uncovering schemes of publishers buying sketchy traffic to increase page views, the layers of opaque fees charged to advertisers by their DSPs and the limits being pushed by otherwise good publishers to deliver on ad budgets. The standard industry reaction to these stories have ranged from “truly alarming” to “unbelievable” even though it should not be all that surprising these things are happening. It’s good to see some light shed to expose schemes and bad players, but it’s even more alarming that these practices are truly "alarming” at all. Continue reading on LinkedIn.com...