Seeing a Rocket Yield mediated player on a website or an Answer Media video or display ad may generate cookies in the following ways:
Anonymous analytics cookies
Third party advertising cookies
Every time you see a Rocket Yield mediated player, software provided by another organization generates an “anonymous analytics cookie”.
These cookies can tell us whether or not you have visited a site or seen an ad before.
Your browser will tell us if you have these cookies and, if you don’t, we generate new ones.
We cannot use these cookies to identify individuals. We use them to gather statistics, for example, the number of visits to a page. We anonymize the ip address such that we cannot use them even in our analytics services to ever use them to track an individual.
We primarily use Google Analytics and Quantcast for this purpose, looking at general statistics, and have links below with instructions of how to opt out of tracking on both.
All of the advertisements you see through the Rocket Yield player or through Answer Media partners are provided by other organizations. Some of these organizations use their own anonymous cookies to track how many people have seen a particular ad, or to track how many people have seen it more than once.
The companies that generate these cookies have their own privacy policies, and we have no access to read or write these cookies. These organizations may use their cookies to anonymously target advertising to you on other websites, based on your visit to a particular website. We’ve made a best effort to make sure our immediate partners are following best practices associated with the GDPR.
On some ads or creatives, other organizations may also set their own anonymous cookies. They do this to track the success of their application, or to customize the application for you. Because of how cookies work, our website cannot access these cookies, nor can the other organization access the data in cookies we use on our website.
Every time you see a rocket yield player, we make a call out to a geo targeting service specifically so we know which country you’re making a request from. That isn’t stored anywhere, we make a call out each time and use your ip address to determine the country, we include that in the request to our player without any personal information associated with you so that we can target specific outstream ad providers to your region, or usually so we can prohibit certain providers from certain regions for commercial or legal reasons.
It is usually possible to stop your browser accepting cookies, or to stop it accepting cookies from a particular website. However, we cannot tell if you are signed in without using cookies, so you would not be able to post comments.
All modern browsers allow you to change your cookie settings. You can usually find these settings in the Options or Preferences menu of your browser. To understand these settings, the following links may be helpful, or you can use the Help option in your browser for more details.
Opting out of data collection for Advertisers and Third Parties if you’re in the UK: http://www.youronlinechoices.com and http://optout.networkadvertising.org or http://optout.aboutads.info everywhere else.
Opting out of Google analytics collection: https://tools.google.com/dlpage/gaoptout
Opting out of Quantcast analytics collection: https://www.quantcast.com/opt-out
If we do have a data breach, we’ll email a link to the incident report and notify all of the user accounts impacted within 72 hours. That incident report page will be updated with the most relevant data in a timely matter and will contain time and details, what the exposure was, how it was blocked and what steps we’re doing to mitigate any future situations.
If you do have any questions or concerns associated with Rocket Yield and data protection, please email firstname.lastname@example.org.